by Will Bodansky | Dec 8, 2025 | B2B
The email landed in Sarah Morgan’s inbox at 2:47pm on a Tuesday. Another personalised prospecting video. She almost deleted it. Then she noticed something peculiar. The thumbnail showed a rep holding a whiteboard with her company’s actual product page...
by Will Bodansky | Nov 25, 2025 | B2B
This is your playbook for signal-triggered video prospecting. In short, shorter videos win. The numbers tell a story. Vidyard and Wistia both show that completion rates drop as length grows, especially at the top of funnel. Your video does not need to be 5 minutes. It...
by Will Bodansky | Nov 11, 2025 | B2B
Your cold emails are getting 2% replies. Your paid CAC is climbing while lead quality nosedives. Meanwhile, you’re watching competitors somehow print pipeline while you’re grinding through the same playbook everyone else is running. Let’s talk...
by Will Bodansky | Nov 2, 2025 | B2B, Sales
Sales people spend less than a third of their time selling. The numbers tell a story that’s far more compelling than your last earnings call. McKinsey estimates generative AI could unlock $2.6–$4.4T in value per year, with sales near the top. Gartner expects most B2B...
by Will Bodansky | Oct 26, 2025 | B2B, Sales
Only 23% of organisations say sales and marketing are tightly aligned. The numbers tell a story. And before you ask, yes, it’s more interesting than your last earnings call. If your ABM programme is racking up clicks and engaged accounts but your pipeline looks like a...