by Will Bodansky | Apr 12, 2026 | Sales
Sales engagement platforms have become the backbone of modern B2B outbound, but choosing between Outreach, Salesloft, HubSpot Sequences, and other tools remains surprisingly difficult. Each platform makes similar promises: automate sequences, increase response rates,...
by Will Bodansky | Mar 20, 2026 | Sales
Forty-two percent of consumers trust brands more when they are upfront about using AI. Most sales teams have looked at that statistic and done absolutely nothing with it. The Salesforce State of the Connected Customer report has been around long enough. Yet the...
by Will Bodansky | Mar 1, 2026 | Uncategorized
The sales development landscape has fundamentally shifted. While your competitors are still debating whether to add video to their outreach stack, the data has already delivered a verdict. This benchmark report analyses prospecting video performance across multiple...
by Will Bodansky | Feb 13, 2026 | Marketing Automation
Most sales teams are flying blind and don’t even know it. They track a handful of obvious signals. Demo requests, pricing page visits, maybe the occasional job posting. They call it “intent-based selling.” Meanwhile, their competitors are quietly...
by Will Bodansky | Jan 27, 2026 | B2B
Somewhere right now, a startup with a genuinely brilliant product is about to fail spectacularly. Not because their technology doesn’t work. Not because their team lacks talent. But because they treated their go-to-market strategy like a secondary concern....
