Your Go To Market Approach
How do I generate leads? How do I close prospects? What do I need to know about full funnel business development? How should I use AI in my GTM approach? Whether you’re looking to identify new tech stack, understand trends or stay ahead of the curve, hopefully this blog proves a valuable resource.
Outreach vs Salesloft vs HubSpot Sequences: Which Sales Engagement Platform Actually Wins in 2026?
Sales engagement platforms all promise to automate sequences and boost response rates.
We compare Outreach, Salesloft, HubSpot Sequences, Apollo, and Instantly across pricing, features, and multichannel capabilities to help you pick the right tool for your team.
How to Use AI in Sales Without Losing Authenticity
Most sales teams are using AI everywhere and disclosing it nowhere. 42% of buyers trust brands more when AI use is transparent – yet the default is still to hide it.
This post breaks down a practical framework for how to use AI in sales authentically and how to disclose AI use in a way that builds trust rather than eroding it.
Video Prospecting ROI: 2026 Benchmark Report
This benchmark report analyses video prospecting ROI across 8 industries – comparing cost per meeting, time per meeting, and response rates against cold email and cold calling.
Signal-triggered personalised video on LinkedIn delivers 15-30% response rates vs ~1% for cold email. Here’s the full data breakdown.
57 Buyer Intent Signals Sales Teams Miss
Most sales teams track 5-10 buyer intent signals. Their competitors track 50+.
This is the most comprehensive catalog of buyer intent signals available, organised across 7 categories with action playbooks, outreach templates, and timing guidance for every signal.
Building a GTM Strategy From Scratch: The Complete Framework
Most startups know their revenue targets but haven’t mapped out how they’ll actually get there.
This complete framework breaks down the six essential components every GTM strategy needs and walks you through a five-phase process for building yours from scratch, with real examples across company stages.
How Long Should Prospecting Videos Be? Data from 50,000 videos
When determining how long prospecting videos should be, analysis of 50,000 videos shows 45-60 seconds is optimal.
Watch rate drops 35% after 90 seconds. Here’s the data by industry and use case.
AI for Sales: The Definitive Guide to Human-AI Collaboration in B2B Sales
Master AI in sales without losing the human touch.
Learn how top teams use AI for signal detection, script generation, and personalisation at scale while building genuine relationships.
Personalised Video Prospecting: How Much Customisation Works?
Not all personalised video prospecting delivers the same results.
This guide breaks down the three levels of customisation, reveals when each makes sense based on account value and sales stage, and shows you the ROI calculations that should actually inform your strategy.
Signal-Triggered Video Prospecting Playbook
Complete signal-triggered video prospecting playbook shows who to prospect using video, when, and how, to generate meetings.
The complete playbook, on the different types of video prospecting, the do’s and dont’s, and how to approach your video prospecting strategy using signals as triggers.
5 Unconventional Go To Market Tactics That Built Billion-Dollar Companies
Discover 5 unconventional go to market tactics from Salesforce, Airbnb, Canva & Intercom when traditional methods failed.
Learn how Salesforce staged a fake protest to redefine CRM, how Airbnb shot door-to-door photos to fix conversion, and how Intercom turned every customer into a distribution channel.
LLMs for Sales: 8 ROI Use Cases That Actually Drive Pipeline
LLMs for sales unlock $2.6-4.4T in value when done right. 8 high-ROI use cases with prompts, setup guides, and real outputs.
Stop writing emails. Start shipping systems that help create a sales machine.
Account-Based Marketing vs Account-Based Selling: Run the Play
ABM warms the room. ABS gets people to sign the deal.
If you’re searching for an account-based selling strategy, an ABM vs ABS explainer, or a signals-based selling playbook, you’re in the right place.
AI Signal Detection in Sales Data: Is Your Sales Data Talking Behind Your Back?
Every day, your sales data is shouting buying signals that most teams miss. AI signal detection spots patterns humans overlook
Discover how AI sales intelligence transforms missed opportunities into closed deals and unexpected revenue.
AI vs. Human Sales Reps: Finding the Perfect Balance
Explore the AI vs. human sales debate! Learn where AI sales reps excel (data, prospecting) and where humans shine (trust, problem-solving).
Discover how to combine AI strengths with human skills to create an unstoppable sales team and drive better results. Find the perfect balance for your business.
The Ultimate Guide to GTM Strategies: Lessons from Slack, Tesla, and Apple
How Slack, Tesla and Apple achieved explosive growth with their GTM strategies.
Case studies and key stats of past and present GTM strategies from these giants, that provide the framework and actionable insights for you to use in your business.
Top 5 Early-Stage GTM Mistakes Startups Make and How to Avoid Them
A well-executed GTM plan can catapult your startup to rapid growth, while common pitfalls can lead to setbacks or failure.
Here, we explore the top five early-stage GTM mistakes startups make and how to avoid them.
AI Sales Automation with Salesforce Einstein, Microsoft Dynamics AI, and HubSpot ChatSpot.AI
AI sales automation is changing how CRMs help you work leads and close deals over the full sales cycle. Let’s dig into the options out there.
Salesforce Einstein, Hubspot ChatSpot.AI and Microsoft Dynamics AI are the leading CRM AI tool suite out there.
Mastering Lead Generation on a Budget: Apollo’s Game-Changing Approach
Lead generation can get expensive. The goal of this article is to show you how to approach it without breaking the bank.
B2B lead generation on a budget can be done effectively using Apollo. Of course there are alternatives, but this is a good place to start.
Unveiling the Best Free CRM for B2B Sales: HubSpot vs. Zoho vs. Freshsales
Hubspot is the best free CRM for B2B sales. The Hubspot CRM free plan CRM features are the most generous out there.
The B2B sales tools and software provide added flexibility as your company scales, since there are cheap paid plans.
Why is a CRM important for business growth?
A CRM is important for business growth since it creates a source of truth for your customer data.
You can also unlock business potential through CRM practices such as automations, reporting and integrating sales with marketing.