by Will Bodansky | Mar 1, 2026 | Uncategorized
The sales development landscape has fundamentally shifted. While your competitors are still debating whether to add video to their outreach stack, the data has already delivered a verdict. This benchmark report analyses prospecting video performance across multiple...
by Will Bodansky | Feb 13, 2026 | Marketing Automation
Most sales teams are flying blind and don’t even know it. They track a handful of obvious signals. Demo requests, pricing page visits, maybe the occasional job posting. They call it “intent-based selling.” Meanwhile, their competitors are quietly...
by Will Bodansky | Jan 27, 2026 | B2B
Somewhere right now, a startup with a genuinely brilliant product is about to fail spectacularly. Not because their technology doesn’t work. Not because their team lacks talent. But because they treated their go-to-market strategy like a secondary concern....
by Will Bodansky | Jan 12, 2026 | Sales
How long should prospecting videos be? The ideal prospecting video length is 45-60 seconds. This sweet spot provides enough time to deliver a compelling hook, communicate your value proposition, and include a clear call-to-action without losing your prospect’s...
by Will Bodansky | Dec 23, 2025 | Sales
The sales floor has changed. Where rows of reps once cold-called from paper lists, today’s top performers toggle between AI dashboards, intent data platforms, and CRM automation. Yet the more sophisticated our technology becomes, the more buyers crave genuine...
