by Will Bodansky | Apr 12, 2026 | Sales
Sales engagement platforms have become the backbone of modern B2B outbound, but choosing between Outreach, Salesloft, HubSpot Sequences, and other tools remains surprisingly difficult. Each platform makes similar promises: automate sequences, increase response rates,...
by Will Bodansky | Mar 20, 2026 | Sales
Forty-two percent of consumers trust brands more when they are upfront about using AI. Most sales teams have looked at that statistic and done absolutely nothing with it. The Salesforce State of the Connected Customer report has been around long enough. Yet the...
by Will Bodansky | Jan 12, 2026 | Sales
How long should prospecting videos be? The ideal prospecting video length is 45-60 seconds. This sweet spot provides enough time to deliver a compelling hook, communicate your value proposition, and include a clear call-to-action without losing your prospect’s...
by Will Bodansky | Dec 23, 2025 | Sales
The sales floor has changed. Where rows of reps once cold-called from paper lists, today’s top performers toggle between AI dashboards, intent data platforms, and CRM automation. Yet the more sophisticated our technology becomes, the more buyers crave genuine...
by Will Bodansky | Nov 2, 2025 | B2B, Sales
Sales people spend less than a third of their time selling. The numbers tell a story that’s far more compelling than your last earnings call. McKinsey estimates generative AI could unlock $2.6–$4.4T in value per year, with sales near the top. Gartner expects most B2B...
by Will Bodansky | Oct 26, 2025 | B2B, Sales
Only 23% of organisations say sales and marketing are tightly aligned. The numbers tell a story. And before you ask, yes, it’s more interesting than your last earnings call. If your ABM programme is racking up clicks and engaged accounts but your pipeline looks like a...